Today, it is possible to use state-of-the-art technology to reach consumers within a highly competitive market. Memorable story animations, such as Finding Nemo, Toy Story and Monsters S.A., were made in 3D. But have you ever thought that investing in 2D animation can be very advantageous for your business?
Betting on basics is a strategy that makes your message stand out from the crowd. Do you remember the movie The Artist, 2011? He was considered creative and daring to be filmed in black and white and, moreover, dumb – like the films of Charles Chaplin.
This retro wave is a trend that works. Thinking about it, we’ll show you the benefits of using 2D animation in digital advertising
What is 2D animation?
2D animation is a traditional method that works with a series of static drawings with small differences that – continuously reproduced – create an illusion of motion in two dimensions.
The images are drawn and painted by hand and photographed within a setting. They are then compiled and recorded in the corresponding order. However, this method can also be done digitally.
In this case, softwares, bitmaps and vector graphics are used to create and edit the illustrations. The Simpsons, for example, is the most famous TV series made with this feature. The explosion of the success of the most yellow characters in history is proof that state-of-the-art features are irrelevant when quality lies elsewhere.
What are the advantages of creating 2D animation?
2D animations offer many advantages over other audiovisual production methods. Check out the main ones:
More simplicity to create
2D projects are far less complex and simpler to formulate. In addition, often a clean design is more effective in advertising because it conveys the message more clearly to the viewer. The South Park animation, for example, stands out for the irreverence of the characters.
Greater practicality to elaborate
2D animation requires as much skill as 3D animation, but generally, the process of the first one is faster because it does not require a third dimension. Another advantage is that you do not need as realistic images, as in 3D, for the animation to be considered quality. Therefore, the design becomes much more practical.
In addition to being less complex, this type of animation can be accomplished with fewer features and in a shorter period of time. That means your investment will be much lower. In fact, many projects started out this way precisely because it offered this advantage.
More artistic freedom
While 3D technology has the obligation to make all objects look real, 2D makes new worlds possible. Due to the artistic freedom offered by technology, work requires a high level of talent and creativity. This helps to develop the animator’s skill as much as the other way.
Have you noticed how 2D animation can help you promote relevant marketing actions that are able to promote more engagement with your audience? With simplicity, practicality, lower cost and artistic freedom it is possible to delight people. Think about it!
What are you doing or want to do to strengthen your brand’s reputation? Leave a comment!