With the evolution of internal and external marketing techniques, the videos have been shown to be a powerful tool for spreading and strengthening brands. However, producing this kind of material is a task that requires the director of photography – after all, a hint of knowledge and experience on the subject makes all the difference in the final result!

Whatever the size of the video, the participation of a director of photography ensures a more professional and creative work. And as a good marketing manager, you know how much that is preponderant in winning new customers.

With that in mind, we decided to prepare this post to help you better understand the importance and work of this professional when it comes to creating and editing videos. Ready to learn more? So let’s go!

After all, what does a director of photography do?

Do you know what exactly makes a director of photography? Contrary to what you might imagine, its function is not just to create beautiful and attractive images for your video! Much more than that, he is responsible for bringing his story to life. That is, it is who makes all visual magic happen!

This individual is essential when thinking about the visual style of a video – in fact, it is often the visual style that is marked in the minds of viewers. Without his help, you may even have an interesting script, but you will hardly be able to impose all the impact it deserves.

Thus, in addition to technical issues such as the proper framing of scenes and light, the director of photography acts in various ways, even choosing the color palette of the video – which influences, including the costumes and scenery chosen.

Why hire this professional?

Once you have a better understanding of the work of this professional, it is not difficult to understand why your presence is so important to the success of your advertising strategies – including internal marketing.

In fact, it is important to point out that the union of the marketing professional and the director of photography is one of the factors that contribute the most to unforgettable videos.

But if you are still not convinced that you need the help of this specialist, check out a few more reasons:

1. Without it, you run the risk of producing a video without immersion

You can even plan a suitable agenda and have an accurate and clear message to convey, but without adequate knowledge the risks of producing a video without immersion are great. That is, it may not be able to transport the viewer into that reality, becoming artificial and unattractive.

2. Your final result may not contain adequate lighting.

There is nothing more disastrous than a video too dark or with projections of inappropriate shadows – after all, the lighting should change according to the message you want to pass.

The director is responsible for positioning the light fixtures, ensuring the best angle for recording. It may sound like bullshit, but it even influences the character’s features.

 3. You ensure perfect framing of the video

Video framing is a technique that gives the film more realism and depth. Well, thought out angles can turn your character into a strong, weak, intimidating or even insecure person. With that, engaging someone with background on the subject can ensure your video is more impactful.

As you’ve noticed, the role of the director of photography along with the marketing professional in the production of videos is a strategy that tends to pay off. In fact, this creative encounter is what turns a simple idea on paper into an impactful and relevant video. So if you need to produce a video and do not have the skills and knowledge you need, make sure you have extra help!

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is a strategy that tends to pay off. In fact, this creative encounter is what turns a simple idea on paper into an impactful and relevant video. So if you need to produce a video and do not have the skills and knowledge you need, make sure you have extra help!

Did you like the content? Then subscribe to our newsletter so you do not lose any of the content we post here!