Choosing a video production company is one step that can mark the image of your company forever. A video is a versatile tool that can be used both to make Video marketing, and to strengthen internal marketing actions, for example.
So you need to consider a number of factors before making a choice so you do not waste your budget. If you do not know where to start, let us help you with this mission!
We separated some valuable tips to use when choosing a video production company. Are you ready? Then read on!
Before choosing a video production company, you should have the right questions
Choosing a video producer can be time-consuming. To perfect this process, you need to understand which questions are most important at the time of the first contact. To do so, look at this list of questions that may be helpful!
- Will the producer help you from the brainstorming process?
- Is the creation of a script and the edition included in the budget?
- What kind of equipment do they work with?
- In the case of a video with actors, will the producer help to hire them?
- Will the producer help you define a marketing strategy?
Make sure the portfolio matches what you have in mind
In addition to checking the portfolio, you need to make sure that the company you are thinking of hiring works with the type of video you want. It can happen that the producer is an expert in producing a type of video that is not compatible with what you are looking for.
Look for recent works
There is a chance that the producer will not show their recent work on their website – or in their catalog of successful cases. This may induce you to make a choice on impulse and only find out the incompatibility in the future after closing contract.
Also check the social networks and video channels of the producers on Vimeo and YouTube, for example. This will help you to better understand the company you are hiring.
Expect old customers to choose a video production company
Try to get in touch with clients who have closed deals with the producer. If you can, it will be more information to base your choice. An old customer will not try to sell a service and can help you come to a decision faster – by sharing more heartfelt opinions.
Ask for a quote
After researching, it’s time to request a quote. It is through this first contact that you will know the work of the producer. Make a list of the companies you consider to hire and ask for an evaluation. Remember to value audiovisual work.
A video is a great investment to engage your audience and can improve your Inbound Marketing strategy, especially when it is done by professionals who are skilled and willing to deliver quality output.
What do you think of putting our tips into practice and request a quote now? We are sure that we will find the best solution for you!