You are already tired of knowing that content production is currently one of the most effective strategies for attracting and engaging people. And when it comes to producing content, it’s impossible not to think about videos. But to be really effective, video needs to be attractive and dynamic. Thinking about it, how about knowing some video editing tips?

Isso mesmo! Para ajudar nessa tarefa de criar conteúdo de qualidade, nós preparamos algumas dicas que vão tornar seus vídeos muito mais fascinantes. Se quiser despertar a atenção de clientes, leads, visitantes e até mesmo funcionários, confira estas 5 dicas de edição de vídeo!

That’s right! To help in this task of creating quality content, we have prepared some tips that will make your videos much more fascinating. If you want to get the attention of customers, leads, visitors and even employees, check out these 5 video editing tips!

1. Lighting

The lighting makes all the difference to who watches and the camera can not always get enough light. So, improve the ambient light and add your own lights. You can use the lights to highlight what is being shot and enhance the image.

Do some testing and stay tuned for the shadows created by your lights. Position the light in different places (on the side, behind the camera, on the top etc.) and see which offers the best result.

2. Do a good job in brightness and contrast adjustment

The lighting makes all the difference to who watches and the camera can not always get enough light. So, improve the ambient light and add your own lights. You can use the lights to highlight what is being shot and enhance the image.

Do some testing and stay tuned for the shadows created by your lights. Position the light in different places (on the side, behind the camera, on the top etc.) and see which offers the best result.

So the point is that exposure is controlled during shooting so that only minor editing is required.

3. Pay attention to the sound

When the video is narrated, it is recommended to record image and sound separately. In this way, the narrator can adapt the time and cadence of the narration to the recorded images, which facilitates the editing.

If it’s an interview or a person’s speech, use a high quality microphone and pay attention to the noises on the spot. So you avoid unwanted noise and sounds from your video.

4. Use creative photography

No more boring, repetitive videos! Use creative photography to shoot from different angles, make original frames, and show interesting details. Explore new perspectives to create unique and original content.

5. Use good apps and video editing programs

The editing programs will be your best friends to improve the quality of content. Check out 3 programs that you can use!

Lightworks

It is recommended for users who already have some experience in video editing, but it is still relatively easy to use. Although it has many features on a professional level, it is an intuitive program. The license is free and is available for PC and MacBook.

Pinnacle Studio

It is a very complete editor and features a very simple interface. It can be used by people with little experience in editing. The license is paid with a 15-day trial period. Pinnacle is available for PC, MacBook and iPhone.

Adobe Premiere

Adobe Premiere is one of the most recognized video editing software. It is complete and recommended for professional editors. It is available for PC and MacBook and the license is free for 30 days.

These were some video editing tips! If you are interested in the topic and want to learn more about the production of audiovisual content, subscribe to our newsletter and stay on top of everything that goes on the blog!